Requirement - Media Release Distribution and Database Maintenance

A prominent Federal Government Department regularly needs to distribute information, announcements and alerts to sections of the media. They maintained in-house, small lists of members of the media with whom they regularly communicate but also needed to communicate with more specific regional, or specialist topic writers fairly often. They didn’t have the internal resources to research, compile and maintain a large database of contacts so needed an organisation that could provide a comprehensive media database as well as a high speed and flexible media release distribution service, that would see each release delivered in a timely manner and in the format that would be best received by each journalist to gain optimum coverage.

The Prodocom WWMedia service was able to provide a solution that met all the needs of the department. Firstly the web based address book allowed the department to store, manage and send to their own media contacts. They are able to select whether each recipient required media information via fax, or email and have the Prodocom system take care of the rest.

The comprehensive database of media contacts managed by Prodocom provided the ideal supplement to the contacts managed by the department. Whenever there is a requirement to cover a specific, or wider area of the media, users are able to use the same familiar user friendly interface to select from over 9000 contacts.

The high speed Prodocom media service delivers information in minutes to each and every journalist and our research ensures each release is delivered in the chosen format of each recipient.