The industry trend towards Email Service Providers is proof or evidence of the challenges inherent in maintaining and operating specialist email broadcast capabilities in house. The rapidly evolving nature of the email platform, requires organizations that maintain an in-house email broadcast solution, to constantly invest in capabilities that enable them to
- Build and format email content to optimise deliverability and impact.
- Rigorously deploy appropriate opt out mechanisms as required by ethical E-marketing.
- Maintain pace with the constantly evolving aspects of Anti SPAM technologies.
- Cope with fluctuations in bandwidth requirement.
- Interface with many and varied applications to enable the automation of email deliveries.
PRODOCOM have the technology, infrastructure, resources and skill set to offer a comprehensive hosted email product range that resolves all these challenges, as well as providing Prodocom’s key value propositions.